"We’ve all seen it.

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"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.

More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.

"People are taking to your digital properties with pitchforks and lit torches.

"So we’re taking a stand here," begins Terry Heick, director at TeachThought.

Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .

Langwitches.

Professor Timothy Coombs talks about the relations between social media and crisis communication.

The folks at BusinessInsider.

Your next job application could require a social media background check.

A global bank executive recently described to us a challenge for our times.

According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.

Long-time readers might recall that a few years ago, I wrote an editorial titled "Email: Bad Bearer of Bad News?

Take a look at this Forbes.

"While Facebook gets all the glory (and a fair amount of criticism) for frequent revisions to its service, LinkedIn keeps quietly getting better," said Paul Gillin.

Doug Gross (CNN.

In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.

Pam Sahota (photo, left) introduces and reviews "some awesome time-saving options for us on-the-go and those of us who just want the convenience of news at our fingertips with less hassle.

"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.