Business Communication Today, 15th Ed.
Chapter 8. Social Media
"Even your best ideas mean nothing if no one listens to you.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
"Japan is known for its complex rules for social behavior.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"But, as you may have noticed, a lot of people are trying to tell stories these days.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"Napoleon Hill, author of the best-selling 1937 book "Think and Grow Rich," explored the habits of the most likable people in his essay "Develop A Pleasing Personality," which was included in the book The Science of Success.
Jeff Bullas reports.
"This infographic provides step-by-step interview tips for both the interviewee and the interviewer.
Here is an infographic created by learningpool and featured at elearninginfographics.
"See the fascinatingly morbid graphic below from Who Is Hosting This?
The folks at Educational Technology and Mobile Learning share an infographic from Brainy Quote and Evan Carmichael.
Jennifer Frost presents an infographic on the topic.
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
"Are your visuals driving social media traffic?
Follow these tips to make sure your posts get noticed and get read.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Kristin Piombino (photo, left) gives the facts and offers up an infographic.