Business Communication Today, 15th Ed.
Chapter 8. Social Media
"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).
Jacs Henderson presents an infographic of eight social media mistakes.
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.
"Social media gives companies direct, unmediated access to prospects and customers.
John Tsantalis runs the blog - Profits Online.
"Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?
These brief podcasts focus on marketing applications of social media.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
Lily Herman reports.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"Here’s what the experts predict will be the top social media trends in 2016: .
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.