Business Communication Today, 15th Ed.
Chapter 8. Social Media
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
See how the equilibrium point represents a balance between supply and demand.
Kathleen Chaykowski has the details at Forbes.
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"The fifth anniversary of the Dodd-Frank legislation is an opportune time to resume the debate on whether it has achieved or failed to meet its goal of overhauling U.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
"Here are some ideas for making Instagram work for your business, no matter the industry.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Jeff Bullas reports.
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
Listen to this podcast.
Listen to this podcast.
"Are your visuals driving social media traffic?
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).