Business in Action, 7th Ed.
Appendix B: Risk Management
"We spend a lot of energy looking for shortcuts to save time, and sure, those shortcuts add up.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Julie Bawden Davis (photo, left) reports on the trend.
"Assuming you work very hard and are not rude, insensitive, or offensive, if you feel you must significantly change the way you speak and act to fit into your company's culture, then perhaps you are in the wrong company.
"The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies.
John Eades (photo, left) offers his 10 signs at LinkedIn.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
Paco Underhill (photo, left) reports on the topic of "more vs.
According to Eric Samson (photo, left), "There are no silver bullets in marketing.
"Think it’s easy to leverage social media to provide customer service to customers?
Here's a sponsored article at BusinessInsider.
"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.
"Your boss told you to “think outside the box.
"Nothing is more costly to an organization’s culture than a toxic employee.
"Every week, we gather our favorite resources on career advice, smart living tips, and ways to have a little more fun in life and compile it all into our famous Best of the Web newsletter.
"You nailed your interview.
According to Greg Stone (photo, left), "Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.
"Cover letters: They strike fear in the hearts of millions, and just uttering the phrase is enough to make a grown man cry.
"You may think that fidgeting and not making eye contact are telltale signs that someone's lying to you.
"Take the guesswork out of writing numbers in your business communications.
"Our parents warned us about it, but it’s hard to understand until you experience it first hand: as you get older, time seems to fly.
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"Data visualization lets you interact with data.
"The title of Karen Friedman’s most recent book isn’t exactly subtle.