Business in Action, 6th Ed.
Chapter 14: Product and Pricing Strategies
"You’re looking at an e-mail you just wrote, and you’re not sure whether you have the right word: Do you want affect or effect?
Andy Jacobi, Co-Founder of Untamed Sandwiches, reports.
"Discovering and implementing your company's brand identity isn't as complicated as it may appear.
"You may not be getting the training or feedback you want from your job, according to The Global Workforce Leadership Survey released this week by Saba and WorkplaceTrends.
According to Sue Shellenbarger (photo, left), "Most people seek to project an upbeat, confident attitude on the job.
"Founders blame investors, investors blame CEOs, CEOs blame research and development (R&D), R&D say the product is fine, the market just doesn't get it, and marketing people blame it all on the recession," writes Triin Linamagi (photo, left) in a piece featured at FastCompany.
From Harland Sanders to Martha Stewart, Bill Murphy, Jr.
“I have seen many successful people fail after they start fearing they might lose what they have built.
LeadershipNow.
"The results couldn’t be more conclusive.
According to Jodi Glickman (photo, left) and Alicia Bassuk, "The decision to terminate an employee is never easy.
Tim Lemke, staff writer for Wisebread.
"Our company, which offers content and video materials for small businesses, is in its third year of operation.
Tim Peterson reports at AdAge.
See Dan Rockwell's 10 ways.
"Anastasia Martin,* a 24-year-old social media manager for a New York City college, will never forget the moment she realized that she was underpaid," writes Molly Triffin.
"From a manager’s perspective, a new hire can’t come up to speed fast enough.
According to Leigh Steere (photo, left), "If you see a pattern of discontent in a staff member, the kindest thing you can do is pull the employee aside for a frank, tough-love conversation that covers some or most of the following points: .
"Too often policy-makers consider only the consequences of NOT creating a policy and pay little attention to the consequences of creating one.
"I often hear from business owners who feel they’re too busy running their business to spend time on marketing," writes columnist Steve Olenski.
Learn from Michael Simmons's mistake.
"It’s time to take a page out of the playbooks of the world’s most successful people.
"Whether your business is coming up with a marketing strategy for the long term or just making adjustments midyear, use these marketing plan differentiators to make your strategy pop.
"Millennials self-define themselves as a generation that has grown up with constant encouragement.