Business in Action, 6th Ed.
Chapter 14: Product and Pricing Strategies
Jacquelyn Smith discusses the work of Mark Goulston (photo, left).
"These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike.
"If you haven’t modified your approach to a job search catching up with what works today, you are probably wasting your time and staying unemployed longer than you need to be," warns Susan P.
"It’s clear you need thick skin to survive today’s job market.
"People don’t have the time or the attention span to read any more words than necessary.
"Does it seem like you don’t have enough hours in the day to get through everything you need to do?
Ian Cleary (photo, left) presents his 19 tips.
"The question that most people ask themselves as they walk into their boss's office to negotiate their salaries is likely some variant of "What am I going to say?
Jena McGregor, columnist at The Washington Post, interviews productivity expert David Allen (photo, left) asking how he manages the "digital onslaught.
"In 2014 Mike Rowe, Dirty Jobs host and founder of the mikeroweWORKS Foundation, shared some valuable career advice with a fan via Facebook.
"You can’t build a strong professional network if you don’t open up to your colleagues; but doing so is tricky, because revealing the wrong things can have a devastating effect on your career," warns Travis Bradberry (photo, left) in a piece at TheMuse.
"A great piece of writing is like a great piece of art.
"Ask any parent how they would like to spend their days, and they'll likely give you one of three answers: "Spend more time with my kids," "Work my dream job," or 'Solidify my family's financial future.
Kat Moon (photo, left) gives the details at TheMuse.
"In the more than 15 years of experience working in the debt industry, I've heard every story under the sun about how someone fell into debt," writes Leslie Tayne (photo, left) of Credit.
"There's always a significant adjustment to make when transitioning from school to the workforce, with the sudden realization that no matter how smart or talented you are, you're starting at the bottom," declares Richard Feloni and Shana Lebowitz (photo, left) in a piece at BusinessInsider.
According to Jon Parrish, "I now live by the rule of “Goo-diligence.
John Moyer reports on the case of Chadder's and In-N-Out Burger.
"I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
Ken Lin (photo, left) writes about how he approached branding for his company Credit Karma.
Cheryl Conner (photo, left) reports on the Ripoff Report and what to do if one strikes your business.
According to Grant Cardone (photo, left), "The Internet connects everyone on this planet instantaneously.
"Want to feel good about your own company's "end result"?