Business Communication Today, 15th Ed.
Chapter 7. Digital Media
"What's the secret to making content people love?
Uri Hasson (photo, left) presents.
"First and foremost, students must be aware that in mobile communications, brevity reigns.
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif.
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
"Getting out of debt can feel overwhelming.
"Life has a nasty habit of interrupting the best-laid plans, but more often than not, it’s our own minds that get in the way of our goals.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"In our highly polarized times, just about everyone has experienced the fruitlessness and stress of online political arguments.
"You became a business leader because you’re capable, confident, and intelligent, right?
"Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular?
"Artist Kate Hartman uses wearable electronics to explore how we communicate, with ourselves and with the world.
"Before crafting a follow up email, we must first clarify what our objective is to draft a more effective call-to-action.
"Over the years, I’ve identified a set of common emotional drivers that suck the power out of communication.
"Being the new person is never easy.
"If you’ve got a presentation to give at work or school — or are perhaps getting ready to speak at a TEDx event?
"From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with listeners.
"Talks on the importance of listening, and how to do it much better.
"Business Insider recently checked in with three productivity experts to find out what habits are wasting the most time at work," writes Áine Cain (photo, left).
"These talks reveal that some things are more within your grasp than you may think, especially if you ask.
"TED Talks for when you want to get up and act -- now.
"Career analyst Dan Pink [photo, left] examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think.
"It goes without saying that my new book, Reply All…And Other Ways to Tank Your Career was inspired by email faux pas.
"When it comes to emails, I tend to be pretty wordy," admits Kat Boogaard (photo, left) in a piece at TheMuse.