Jeff Hayzlett, Chief Marketing Officer & Vice President - Eastman Kodak Company, discusses how Kodak leverages social media.

Learn the latest statistics and trends about social media.

Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing.

Listen to this podcast.

Listen to this podcast.

Download and watch this presentation in slide show mode.

Click below to listen to this podcast.

Click below to listen to this podcast.

Click below to listen to this podcast.

Click below to listen to this podcast, which is the introduction of a presentation to college seniors.

The hosts of this podcast discuss recent examples of ethics and ethical lapses in using social media.

In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.

In this podcast interview, entrepreneur Willy Franzen describes a fascinating experiment he conducted in which job seekers used advertising on Facebook to target specific employers.

Here is the Quick Learning Guide for Chapter 9.

This brief PowerPoint presentation identifies the different types of emotional appeals and helps you select the most-effective appeal for any marketing or sales message.