"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"

Download the Dietary Guidelines for Americans

Download DietaryGuidelines2010 to complete Case 12-24.

Download DietaryGuidelines2010 to complete Case 12-26.

"Are your visuals driving social media traffic?

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"Knowledge seldom takes the place of experience.

Lee Odden (photo, left) covers the topic.

"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).

"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).

"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line.

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"Do you know how you sound in emails?