Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"It’s not just the small companies and amateurs that make mistakes on social media.
"In recent years Facebook has been mocked for copying key aspects of Twitter: hashtags, @ tagging, lists and more.
When you heard that Malaysia Airlines texted loved ones of MH370's passengers that the passengers had likely perished in the South Indian Ocean, what was your reaction?
"When you introduce a new person by email, you can spark great new relationships if you share more than name and contact information.
"One in five job-seekers (19.
"Want to get more followers and increase engagement on Twitter?
"When a plane is grounded or there are delays, customers sometimes vent their fury on Twitter.
"Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time [next] month to understand a few new social media tools and best practices," writes Susan Young (photo, left), President of Get In Front Communications, Inc.
"This is it.
Ginny Soskey presents an infographic on the topic created by WhoIsHostingThis.
Recently Gmail began dividing its incoming email into 3 inboxes - primary, social (Twitter, LinkedIn, Pinterest), and promotional (newsletters, retail offers, etc.
"Securing a job is the tough part, but scouting an open position?
"It's the Internet of the Ephemeral—the side of the Internet that gives us Snapchat and Confide and other apps that owe their popularity not just to the fact that they are not Facebook, but also to the fact that they trade, specifically, on their impermanence.
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
According to Naomi Garnice (photo, left) of the Daily Muse, "Considering that email is the primary form of communication in most offices, we don't always choose our written words as wisely as we should.
"Forget distinguishing the salad fork from the dinner fork.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
"Fundamentally, poor business writing is costly and leads to disastrous events.
"Understandably, for many students, email is a venue of freedom and distance from academic considerations.
"As the playfully illuminating tech writer Mat Honan writes: 'Let’s say you’re a California-based employer and you do a basic background check on a job candidate.
Steven Gaffney (photo, left) talks about honest communication in this CommPro.
"As consumers use mobile devices more and more to read email, creating flawless designs that are readable and useful in both desktop and mobile environments can be quite a challenge.
"A compilation of 25 basic styles of blogging from award winning blogger and author of Personality Not Included, Rohit Bhargava (photo, left).
"Knowledge seldom takes the place of experience.