Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
An overview to social networking sites & their usage for job search.
An overview to social networking sites & their usage for job search.
According to Bianca Male and Kim Bhasin (photo, left), "Productivity loss due to email has become such a big issue that one of the world's largest IT companies banned its use for its employees.
Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
Download this PDF to complete Case 11.
Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.
Facebook Pages are the service that companies use to build a presence on Facebook.
This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.
Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.
I want to talk about the transformed media landscape, and what it means for anybody who has a message they want to get out to anywhere in the world.
About This Talk
The founding mother of the blog revolution, Movable Type's Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone).
Social Media Revolution: Is social media a fad, or is it the biggest shift since the Industrial Revolution?
In this podcast tutorial you'll learn how podcasting works in non-technical terms.
This video will show you how to create a podcast and distribute it.
Keynote on corporate blogging and why it represents a revolution in corporate communcations.
In this quick video, I rant about social media etiquette.
Courtland Bovee explains that social media isn't a fad.
A simple procedure for setting up an RSS aggregator.
This easy Twitter tutorial explains several ways to find people to follow on Twitter.
This 36-slide, illustrated presentation explains the difference between Web 1.
If the human brain sees a million images per day and can instantly identify them, why couldn't software do that, too?