"When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures.

"Do you ever find yourself in awkward social situations?

"This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr.

"Storytelling is an essential leadership skill.

"Career expert and Growth Lab CEO Ramit Sethi [photo, left] shares an easy way to test your business ideas with your friends to see if your idea is something people want.

"Researchers highlighted some key indicators such as bad grammar, spelling and punctuation in posts by trolls.

"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).

"Communication, language and style matter in all areas of life.

Jacs Henderson presents an infographic of eight social media mistakes.

Here is a YouTube video presented by the Stanford Graduate School of Business on the topic of "how to conduct interviews.

"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.

"J.

"Neuroscientists talk about how we have one brain but two minds.

"Stanford GSB Professor Jennifer Aaker [photo, left] discusses the importance of stories, and how they can be used as a tool to persuade and shape how others see you.

"Social media gives companies direct, unmediated access to prospects and customers.

John Tsantalis runs the blog - Profits Online.

"Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?

"Have you ever felt like you're talking, but nobody is listening?

"These are some tips to help you foster a happier brain, according to Alex Korb, a postdoctoral researcher in neuroscience at UCLA.

MIT career advisor Lily Zhang hand-picked these talks for the insights they can give all job hunters.

Duarte advises starting with the simplest tool imaginable, the humble sticky note.

Watch this tutorial to see how to create effective Prezi presentations.

In this talk at Google, Gina Barnett (profiled in the chapter-opening Communication Close-Up) shares some essentials of using your body as an effective speaking instrument.

The etiquette expert Barbara Pachter offers tips to help you get comfortable at business lunches and dinners.

See how the IoT is reshaping numerous business processes, including business communication.