Business Communication Today, 15th Ed.
Chapter 8. Social Media
"Career analyst Dan Pink [photo, left] examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).
"It goes without saying that my new book, Reply All…And Other Ways to Tank Your Career was inspired by email faux pas.
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
Mignon Fogarty (photo, left) explains.
Check out this video by J.
"It sounds simple, but making sure your company has more money coming in than going out is one of the most important tasks of running and growing a business.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
"Each year, one in seven large corporations commits fraud.
"Our culture is obsessed with happiness, but what if there's a more fulfilling path?
"Americans are notorious for using filler words.
Vanessa Van Edwards (photo, left) presents her tips in a video and article.
"Jeff Reynar is a director of engineering and New York site lead at Facebook.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
Richard Felloni presents the winner of the 2017 Toastmaster's World Champion of Public Speaking.
"Department stores have you all figured out, here are some of the tactics they use to get you to part with more cash.
According to Cheryl Conner (photo, left), "When it comes to high impact communication it is hard to surpass the power of TED.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"If you've ever had someone record you speaking, it's hard to not notice how different you sound in the recording.
"Maybe you've visited the office.