Business Communication Today, 15th Ed.
Chapter 8. Social Media
Ric Dragon (photo, left) gives a report on his conversation with Christi McNeill, project lead of social business and listening at Southwest Airlines.
In this video the editors at Wipster interview key people in the industry.
"It’s hardly an overstatement that social media has taken over our personal lives," writes Chris Riback in a piece at TheWeek.
This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
"Beyond being late and looking like a slob, there are a few things that you should NEVER say during a job interview.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"Watch this video to find out how the fast-paced growth in mobility is shaping businesses and enterprise mobility, and what a robust strategy can do to ensure success for the future of your organisation.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"Happens to everyone.
"I said goodbye to my mouse last month.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
A directory of business communication videos curated by Bovee and Thill .
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).