Business Communication Today, 15th Ed.
Chapter 8. Social Media

"In this video, Entrepreneur Network partner Ben Angel explains how one study found that people are often the most productive in the first two hours after they wake up -- typically between 9 a.
"Speak with confidence, shine in the media, and present your brand in the best possible light.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"In this video, you will learn how to influence others to take action in business and serve in a way that serves everyone involved while maintaining the vision for the business as a whole.
Liz Ryan navigates the terrain in a video presentation and article at Forbes.
"What makes work satisfying?
"Heidi Grant Halvorson, author of No One Understands You and What to Do About It, explains why we're often misunderstood and how to fix that.
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"Why do people tell lies in the workplace?
In this video Tony Robbins discusses the topic of rapport.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"This is the largest collection of social media tools on the planet.
"There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
"'Shark Tank' investor Barbara Corcoran has met a lot of people in business.
"How do creative people come up with great ideas?
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
"How do creative people come up with great ideas?
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.
"Negotiation is problem solving.
"Can we break bad habits by being more curious about them?
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times.
"This presentation will show the truths and lies of body language deception.