Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Robert J.
Interested in including some humor in your next public speech.
Jody Glickman (photo, left) "has coached everyone from business school students to Wall Street associates on the art of communicating well.
“I do solemnly swear that I will faithfully execute the Office of President of the United States …”
In Washington, D.
Dave Johnson has good things to say about 9Slides - an online platform that allows users to upload slides and videos for a synchronized online presentation you can show to those who missed your live presentation.
Alison Green (photo, left), writing for USNews.
Matthew Della Porta (photo, left) begins his article with an employee, Jean, who has been offered a promotion: "Jean gets the promotion she’s been wanting.
Heidi Grant Halvorson (photo, left) takes a look at the right and wrong way to apologize.
"A huge French company has just banned the use of email within the company.
"Each individual has a unique tolerance level for how much physical and emotional stress they can endure before something starts to give," says Mirabai Galashan (photo, left).
"If you suspect you’re in danger of being fired, the worst thing you can do is just sit back and wait for it to happen," says Alison Green.
"We’ve all seen them: the online efforts of eager job hunters, clawing at their social media dream jobs like 12-year-olds at a Justin Bieber concert," writes Erica Moss (photo, left).
Last year, according to Paloma Vazquez (photo, left), "Scott Belsky, Founder & CEO of Behance, made more thoughtful communication one of his personal objectives in the new year.
Come Recommended advocates employers look beyond the resume.
"What if I told you the most important 140 characters you write on Twitter aren’t your actual tweets, but your Twitter bio?
"Employers are dealing with more job applicants than ever.
Ever wonder about the work of a website's or blog's comment moderator?
"There’s all kinds of advice across the web about when to use which app for each small thing that needs doing.
"Though drafting and delivering a strong speech may seem daunting, these tips break down the process to make you look like a seasoned pro," says Farnoosh Brock (photo, left).
"We've all heard of or experienced ourselves the mental or physical brain freeze that's often described as "choking" under pressure.
"Use all of the following tools in order to make the most of your job search and minimize the time it takes to land a job," says Krista Mitchell (photo, left).
"In a single minute there are over 695,000 status updates on Facebook.
Are you covering these 33 indispensable keys in your business communication course?
Why creative ideas are often rejected in favor of conformity and uniformity.