Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
The Fed is a complicated and sometimes controversial institution; find out what it really does.
This in-depth guide based on extensive research tells you what works and what doesn't.
This in-depth guide offers practical tips for avoiding many types of cultural bias in your writing and speaking.
"We can all be negative at times; that's human nature.
"Even though some people and groups in society are setting us against each other, we can stand up to them by listening and by treating each other with respect and love, says social scientist Arthur Brooks.
"The TED speaker and podcast host shares 4 items from his to-don’t list — stuff he’s shed from his life to make him a happier and more effective human.
"We all know the words we say to others matter.
"There are many different reasons why you might want to influence people.
"Failure isn’t a roadblock.
"'The journey of a thousand miles begins with a single step.
"We looked at job postings around the country at companies big and small to find the zestiest job titles.
"Career-building isn't about the chase; it's an ultra-marathon, not a sprint.
"4 tips for getting your colleagues' attention.
"The ability to manage your emotions and remain calm under pressure has a direct link to your performance.
"When I was in my late 20s, my boss and I used to have epic lunches where we'd chat about life.
"Essential, data-derived advice for leading a happy, healthy life, shared by researcher and psychiatrist Robert Waldinger.
"According to the American Psychological Association (APA), millennials experience more stress and are less able to manage it than any other generation.
"Give your future self a break.
"All-time great slugger practiced speech at least once a day for months leading up to ceremony.
This in-depth guide based on extensive research tells you what works and what doesn't.
"Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including
predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry.
"If you're planning to wrap up your presentation with a half-hearted call for "any questions?
Steve Blank (photo, left) discusses his No Excuses Culture.
"Everyone is in favor of high self-esteem — but cultivating it can be surprisingly tough.