Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Do you know how you sound in emails?
Matt Rosoff makes the case at BusinessInsider.
"To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post.
Kristin Piombino (photo, left) gives the facts and offers up an infographic.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
"Check out the following infographic to learn why a mobile friendly site is essential for your business.
"In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.
View the full infographic at Infographiclist.
This website offers a wealth of advice on producing quality videos.
"If you love infographics, you're hardly alone.
This flowchart embodies the rumor-response process used by the U.
Why do customers leave a company?
Vivian Giang "spoke with Barbara Pachter (photo, left), career coach and author of the book The Essentials Of Business Etiquette, to identify the most important online chat rules you should abide by.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
Lee Odden (photo, left) covers the topic.
"Knowledge seldom takes the place of experience.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
See the impact of mobile devices on our conversational habits.