Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
Mobile apps are powerful enough to enable the mobile small business.
Follow these tips to make sure your posts get noticed and get read.
"You’re trying to build (or maintain) a relationship with the people you email.
Kathleen Chaykowski has the details at Forbes.
Amy Morin (photo, left) reports on the topic at Forbes.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
"What are the rules of data visualization, a practice that draws on research into cognitive theory, graphical perception, statistics and journalism?
Heidi Hoopes covers Google's Smart Reply.
"In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
Take the interactive quiz.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.