Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
According to John Brownlee (photo, left), "In a world where inbox zero is the ultimate goal, who cares about good typography?
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
"So here you go, we present to you our latest infographic — Seven Shocking Stats & Trends about the Internet.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"More people are shopping on mobile devices than ever before.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Watch the video at Vimeo.
"Everyday, each and every one of us interacts with the Cloud in some way.
"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.
"This assessment of your skills at using PowerPoint will help you understand what skills you need to learn in order to be a more proficient user of PowerPoint for your presentations.
""There's something overtly personal about a handwritten letter and it's so rare these days," says etiquette expert Thomas P.
Click on the image or the link below to view the full infographic at Visual.
"Want to get ahead?
"The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers.
"A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Jennifer Frost, with GrammarCheck.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"In this post, I talk about 5 pivotal actions I made in the last year to ignite my blog growth to take off, raise my profile online and get results for my business," says Donna Moritz (photo, left).
Don't let these happen to you.
"If you’ve ever found yourself writing an email (or contemplating writing an email) to a Very Important Person, you know how intimidating it can be.