Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"People are taking to your digital properties with pitchforks and lit torches.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
"As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.
"I came across a table about the most frequently used words in spoken and written genres in James Pennebaker's book on "The Secret Life of Pronouns", so I did a quick analysis on my cca.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
"One example of how extensively mobile devices have changed long-held conventions of communications is that presenters who once were disturbed by audience members texting on their phones now are worried if they don’t," says Steve Friedman of Present Perfect.
"Kim Brown is an assistant director for Syracuse University's Career Services department.
'"What are the biggest mistakes that you find small business leaders make when using social media?
Digital shaming has become the newest form of public stocks, ensuring the wrongdoings of individuals are widely known and impossible to erase.
Anyone who has worked with other people in other cultures is aware that emails across borders sometimes have unexpected results or even no result.
The amazing world of Coca-Cola via an infographic.
After getting fired in October from the high-tech startup where he had worked for more than four years Joshua Filgate, a 27-year-old engineer in Southborough, Mass.
The infographic shows you how to maximize your use of Linkedin presence.
Let's assume you're not stupid or a jerk or weird--that you're not misspelling every other word or ending every thought with "OK?
Social networking is the #1 activity online.
How to put Twitter to work for your job search.
The Money Chart from Randall Munroe’s webcomic xkcd.
It seems that sharing online is still so very novel and so early in humans social digital development stage that we are like young children before we had all our brain cells lined up in the correct sequence that provided logical thought capabilities.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
Writing sensible email messages As we've seen before, getting your inbound email under control will give you a huge productivity boost, but what about all the emails you send?