Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"We’re headed toward the end of another year, and it’s time to start planning the next year.
"Before crafting a follow up email, we must first clarify what our objective is to draft a more effective call-to-action.
Check out the infographic on the topic.
"Business Insider recently checked in with three productivity experts to find out what habits are wasting the most time at work," writes Áine Cain (photo, left).
"Our eighth-annual social media blog contest generated hundreds of nominations.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).
"It goes without saying that my new book, Reply All…And Other Ways to Tank Your Career was inspired by email faux pas.
"When it comes to emails, I tend to be pretty wordy," admits Kat Boogaard (photo, left) in a piece at TheMuse.
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
"AI technologies today range from simple to extraordinarily complicated.
"Law firm Cooney & Conway created a helpful infographic highlighting obscure laws from 11 countries which could land you in hot water if you break them.
"From tidying your space to reading the news, there are a variety of ways to prep for the day.
"You spent hours researching, cramming, and planning for the interview.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
Check out the infographic at ELearningInfographics.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures," writes Jeff Desjardins for the World Economic Forum.
"Students who use emojis in their emails and write “heeeeelp!” in the subject line don't necessarily know better.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
"This is a question I’ve been mulling for a number of months: How has email use evolved in the days since Sony's email server hacks and Wikileaks?
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"In this article, you will learn everything about the left brain vs.