Excellence in Business Communication, 13th Edition
Prologue
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"Even when it's phrased as delicately as possible, accepting constructive criticism can be brutal.
"Why do people tell lies in the workplace?
In this video Tony Robbins discusses the topic of rapport.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
According to Liz Ryan, "Your goal is to stand out, not blend into the wallpaper.
"Like any good businessperson, you are conditioned to network.
"People often say that you can’t use social media to actually land a job, which is just false.
"Here’s the point.
"The most popular question I’ve gotten over the last 12 months is around what tools do I use to build my personal brand.
"There are thousands of different websites that you can leverage to build your own personal brand, but only a few that will give you both the reach and credibility to make a major impact.
"'Shark Tank' investor Barbara Corcoran has met a lot of people in business.
"Whether it’s the job or your dreams or you’re just keeping an eye out," have a listen to Jaclyn Westlake (photo, left).
"Congratulations! You got the job.
"How do creative people come up with great ideas?
"If you're not familiar with the term "career summary," it's those few lines or bullets at the top of your resume directly under your name and contact information that tell an employer who you are.
Laura Forer reports over at MarketingProf.
"How do creative people come up with great ideas?
Michael Hyatt gives his "4 steps to get your life back on track" after a major mistake.
"Negotiation is problem solving.
"Can we break bad habits by being more curious about them?
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times.
"If you feel like you are always working but not advancing in your career one successful entrepreneur has a solution.
"This presentation will show the truths and lies of body language deception.
