Business Communication Today, 15th Ed.
Chapter 8. Social Media
Bovee and Thill are the only authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
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"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
Robin Good's Pinterest selection on the topic.
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
Click the Pinterest logo to the left or the link below to view the Pinterest page.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Click on the image, or the link below, to view the Pinterest page.
Here is a Pinterest page on workplace issues.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Teaching oral communication on Pinterest.
This collection of resources for business communication and business writing instructors focus on a wide variety of media, including videos, infographics, PowerPoints, PDFs, and podcasts, covering every relevant topic so you can keep your course fresh and up to date.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
See our Pinterest page of PowerPoint programs for business communication instructors.
Check out the Pinterest page on employment.
Check out a Pinterest page of data visualizations.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
We write a lot about resumes — what to do, and what not to do.
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