Business Communication Today, 15th Ed.
Chapter 8. Social Media
"Our eighth-annual social media blog contest generated hundreds of nominations.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
Explore a host of topics for managing a business by visiting this website published by the Small Business Administration.
"This is the largest collection of social media tools on the planet.
Take a look at the platform at Teachable.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
"Here are my choices for The Best Sites For Learning About The World’s Different Cultures (and are accessible to English Language Learners): .
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
"Looking for some new ideas for tools to support your work?
"Looking for some new ideas for tools to support your work?
"Electronic Portfolios are a creative means of organizing, summarizing, and sharing artifacts, information, and ideas about teaching and/or learning, along with personal and professional growth.
"Electronic Portfolios are a creative means of organizing, summarizing, and sharing artifacts, information, and ideas about teaching and/or learning, along with personal and professional growth.
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.
"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).
Jacs Henderson presents an infographic of eight social media mistakes.
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.
