Business Communication Today, 15th Ed.
Chapter 8. Social Media
From their website, "Founded in 2004, the Alliance for Board Diversity (ABD) is a collaboration of four leadership organizations: Catalyst, The Executive Leadership Council, the Hispanic Association on Corporate Responsibility, and Leadership Education for Asian Pacifics, Inc.
From their "About" section, "Hispanic Executive is more than a magazine, it’s a union of leaders in the fastest-growing market in America.
A website offered by BlackEnterprise.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.
Take the interactive quiz.
"Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.
Gerald Kane, guest editor with MIT's Sloan Management Review, interviews Carlos Dominguez (photo, left) on the topic.
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Check out our gallery at Pinterest.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
"Amit Agarwal is the founder of Digital Inspiration, a popular tech & how-to website since 2004.
"Educators are often admonished to design work that 'leaves the classroom.
Jeff Bullas reports.
"There are many different ways of telling a story, but everything starts with an idea.
Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the ONLY authors who explain and illustrate in every chapter in their textbooks how mobile is revolutionizing business communication.
"If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier: .
Sig Ueland presents the tools at PracticalEcommerce.