Business Communication Today, 15th Ed.
Chapter 8. Social Media
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
10-31: USA Hockey
9-34: Whole Foods Market
9-39: USA Water Polo
9-42: Curves
8-32: JetBlue Twitter account
8-33: Lee Valley Tools
8-39: Yelp
"Are your visuals driving social media traffic?
Get everything you need to know from the Mobile Marketing Association.
The communication professionals at CommPRO explore the good and bad in crisis communication.
One Page Love has a large gallery of one-page webs designs.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Usability experts at Nielsen Norman Group offer dozens of research-based articles on effective communication using mobile devices and other technologies.
"Google is a more powerful tool than most people realize.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
This website offers a wealth of advice on producing quality videos.
These online tools (many are free) offer a variety of ways to create infographics.
Get everything you need to know from the Mobile Marketing Association.
The communication professionals at CommPRO explore the good and bad in crisis communication.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
Usability experts at Nielsen Norman Group offer dozens of research-based articles on effective communication using mobile devices and other technologies.
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"You only have few seconds to capture their attention before your message gets drowned in the sea of updates.
Bryan Eisenberg covers the topic in an article at ClickZ.
"One of my favourite sources for information and guidelines regarding referencing and citation styles is the Purdue Online Writing Lab (OWL).