Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
In this CommPro.
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.
This website offers a wealth of advice on producing quality videos.
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
"People are taking to your digital properties with pitchforks and lit torches.
BusinessWriting.
"I came across a table about the most frequently used words in spoken and written genres in James Pennebaker's book on "The Secret Life of Pronouns", so I did a quick analysis on my cca.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
"One example of how extensively mobile devices have changed long-held conventions of communications is that presenters who once were disturbed by audience members texting on their phones now are worried if they don’t," says Steve Friedman of Present Perfect.
"Kim Brown is an assistant director for Syracuse University's Career Services department.
Digital shaming has become the newest form of public stocks, ensuring the wrongdoings of individuals are widely known and impossible to erase.
Anyone who has worked with other people in other cultures is aware that emails across borders sometimes have unexpected results or even no result.
After getting fired in October from the high-tech startup where he had worked for more than four years Joshua Filgate, a 27-year-old engineer in Southborough, Mass.
The infographic shows you how to maximize your use of Linkedin presence.
Let's assume you're not stupid or a jerk or weird--that you're not misspelling every other word or ending every thought with "OK?
Social networking is the #1 activity online.
Professor Timothy Coombs talks about the relations between social media and crisis communication.
Writing sensible email messages As we've seen before, getting your inbound email under control will give you a huge productivity boost, but what about all the emails you send?
Geoffrey James (photo, left) offers some advice to avoid "LinkedIn mistakes that will kill your credibility.