Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
According to Bill Reichert, "Most entrepreneurs should just throw out their elevator pitches and start over.
Download the guide from LinkedIn here or click on the image to the left.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"A reader asked whether she needed to reply to an email.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"Editing and proofreading are often neglected, but they are the crucial final stages of the writing process.
"In a recent Better Business Writing class, several participants had a challenge that most of us have: They could not get readers to respond to everything they requested in their emails.
"Here’s what the experts predict will be the top social media trends in 2016: .
"Email etiquette continues to be one of the most requested topics at our seminars.
Adrienne LaFrance reports from TheAtlantic.
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
That particular resource is no longer available, but here are all of LinkedIn's career guides for college students and recent graduates.
"You’re trying to build (or maintain) a relationship with the people you email.
Kathleen Chaykowski has the details at Forbes.
Amy Morin (photo, left) reports on the topic at Forbes.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.