Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"It’s tempting to simply outsource the blog to an agency and call it a day.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
"What does it take to avoid alienating the very people with whom we’re hoping to connect?
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
"As mobile work styles become increasingly popular, odds are you’re going to wind up hosting a video conference or webinar sometime in the near future.
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
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"Are your visuals driving social media traffic?
BCE7 Quick Learning Guide Ch14
BCE7 Quick Learning Guide Ch13
BCE7 Quick Learning Guide Ch12
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