Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
The benefits of a great blog are well-known: branding, user acquisition, press, conversions, hype.
Today's tweens know how to navigate technology better than anyone.
Are you getting ready to launch a corporate blog?
If you own or manage a blog site, then most likely multimedia is on the list of things to do as part of your content marketing strategy.
Social media is not here to save you.
Now that Facebook has announced Skype-powered video chat, people are psyched.
Jonathan Bailey, writing for BlogHerald.
A global bank executive recently described to us a challenge for our times.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.
With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management.
How can you use Twitter most effectively?
“Most people just start doing things without reading the instruction manual.
You hear so much about how instantly reachable we all are, how hyperconnected, with our smartphones, laptops, tablets and such.
Long-time readers might recall that a few years ago, I wrote an editorial titled "Email: Bad Bearer of Bad News?
When it comes to legal issues, most bloggers are either unaware or misinformed about the laws that they operate under.
Employers are getting smarter.
Take a look at this Forbes.
"While Facebook gets all the glory (and a fair amount of criticism) for frequent revisions to its service, LinkedIn keeps quietly getting better," said Paul Gillin.
In this video Brian Solis interviews Tyler Cyr, Dunkin' Brands' web communications manager, on "how social media helps continue and improve the Dunkin’ experience.
Jim Lodico, writing for SocialMediaExaminer.
Pam Sahota (photo, left) introduces and reviews "some awesome time-saving options for us on-the-go and those of us who just want the convenience of news at our fingertips with less hassle.
"I think everyone should blog, especially entrepreneurs," says Dan Reich (photo, left).
Dave Johnson has good things to say about 9Slides - an online platform that allows users to upload slides and videos for a synchronized online presentation you can show to those who missed your live presentation.
According to Brian Solis, "Social media is clearly becoming the new normal.