"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.

"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.

According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.

"A reader asked whether she needed to reply to an email.

"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.

Chris Lake (photo, left) offers his advice at SearchEngineWatch.

"Think it’s easy to leverage social media to provide customer service to customers?

"Barbara Pachter provides advice on how to properly act in business and social settings in The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.

Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).

"In his book The Virgin Way, Richard Branson reveals that he loathes speaking in public.

"In a recent Better Business Writing class, several participants had a challenge that most of us have: They could not get readers to respond to everything they requested in their emails.

"Here’s what the experts predict will be the top social media trends in 2016: .

"Email etiquette continues to be one of the most requested topics at our seminars.

Adrienne LaFrance reports from TheAtlantic.

According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.

"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.

"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.

"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.

The Tesla factory is as technologically advanced as the electric cars it produces.

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This video presentation by Professor Patricia Jenkinson describes the process of perception and helps explain why we each perceive the world in a unique way.

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