Business Communication Essentials, 8th Ed.
Chapter 6. Crafting Messages for Digital Channels
"You’re trying to build (or maintain) a relationship with the people you email.
Kathleen Chaykowski has the details at Forbes.
Stephanie Scotti, in this part 2 of 2 posts at SmartBlogs.
Amy Morin (photo, left) reports on the topic at Forbes.
"Beyond the prerequisite of merely getting the audience to listen, your voice also projects an image about you that can enhance your credibility and persuasiveness — or not.
"Researchers recorded participants' conversations and measured the movements of their bodies, limbs and heads.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
Video at HBR.
Geoff Colvin reports at Fortune.
In this Harvard Business Review video, "Marco Iansiti and Karim R.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
Lily Herman reports.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
Jessica Silver-Greenberg and Michael Corkery report at NYTimes.
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
Alan Murray, Editor of Fortune, reports.
"Most people have no idea how their paychecks compare to the market average.
"Clive Schlee, CEO of Pret a Manger, keeps team members engaged by publicly thanking them at an annual dinner.
Check out this video on the topic presented by Julia Kirby, Harvard Business Review editor-at-large.
"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
"Wharton marketing professor Michael Platt wants to get inside your head.