Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
According to Caroline Ceniza-Levine (photo, left), "If you’re freelancing, temping, consulting, or in any kind of work arrangement other than permanent full-time employment with salary and benefits, you need to know how to price your services.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
"Wharton operations, information and decisions professor Senthil Veeraraghavan [photo, left] has made it his business to help businesses figure out how to improve their outcomes with adjustable pricing models – without jeopardizing their relationships with customers.
Will wearable technologies influence business and business communication?
While Turing has since said it will lower its price, here is how Laura Lorenzetti (photo, left) originally covered the story.
"The year is 1986, and you operate one of the largest carrot farms and processing plants in California.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
The Lewis Model of Culture is an intriguing way of recognizing different approaches to business.
"What are the odds that discounting your price is going to lead to a positive customer experience?
"Press and marketing might accelerate businesses, but product builds the foundation.
"If you don't think about what kind of box your spaghetti comes in, you should think again," says Jillian Kumagai (photo, left).
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
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This brief presentation explains the key points to look for in a balance sheet.
See how researchers segment shoppers based on why, when, and how they shop.
See why carefully identifying target markets is such a crucial aspect of marketing strategy.
Get insider advice on reaching today’s online shoppers.
Kit Hickey (photo, left), co-founder of Ministry of Supply, shares her views on "key strategies for pricing your product.
According to Jillian Berman, "The world many of us knew as teenagers is over: It’s no longer cool to hang out at the mall and grab a slice of pizza.
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This PowerPoint presentation offers helpful tips for avoiding plagiarism when researching and writing reports.