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Business in Action, 9th Ed.
Table of Contents
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How to Correctly Price Your Company’s Products (2602)
The Price Is Pliant: The Risks and Rewards of Dynamic Pricing (2068)
22 of the Most Epic Product Fails in History (1914)
Retail Across America (1828)
The Shopping Malls and Big Box Stores Gutted by E-Commerce (1823)
Why You Should Ignore the Competition’s Price Points (1775)
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups (1763)
Retailers Rethink Physical Stores as Click and Collect Catches On (1660)
The Mall Is Dead, and It’s Taking Sbarro with It (1654)
3 Key Strategies for Pricing Your Product (1602)
Facebook
Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
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Chapter 13: Principles of Internet Marketing
Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
Chapter 10: Creating a Culture of Accomplishment
Chapter 11: Principles of Human Resource Management
Chapter 11: The Starbucks Story
Chapter 11: Understanding Workplace Diversity
Chapter 9: Six Sigma
Chapter 9: Toyota Production System
Chpater 9: Top 60 Marketing Tips
Chapter 8: Five Dysfunctions of Business Teams
Chapter 8: Why Teams?
Chapter 8: Why Business Teams Go Bad
Chapter 7: Creating a Good-to-Great Company
Chapter 8: Motivation Essentials
Chapter 8: Teams–Creating a Culture of Accomplishment
Chapter 7: High-Performance Leadership
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