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Business in Action, 9th Ed.
Table of Contents
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The Shopping Malls and Big Box Stores Gutted by E-Commerce (9029)
The Price Is Pliant: The Risks and Rewards of Dynamic Pricing (3371)
Retail Across America (3306)
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups (3251)
22 of the Most Epic Product Fails in History (3206)
Retailers Rethink Physical Stores as Click and Collect Catches On (3003)
Why You Should Ignore the Competition’s Price Points (2961)
Why Amazon Is Leaving Legacy Retailers in the Dust (2855)
How You Can Become a Better Negotiator (2792)
The Hidden Meaning Behind These Well-Known Numbers in Brand Names (2786)
Facebook
Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
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Chapter 13: Integrated Marketing + Web 2.0 = 360-Degree Marketing
Chapter 14: Creativity and Brainstorming for New Products
Chapter 14: Product Development Strategy
Chapter 13: What’s Next in Marketing and Advertising?
Chapter 13: Marketing to Generation Y
Chapter 13: Creating an Effective Marketing Plan
Chapter 13: 2008 Marketing Trends and Predictions
Chapter 11: Workplace Etiquette
Chapter 11: Diversity–Does It Really Matter at the Workplace?
Chapter 10: Five Reasons People Resist Change
Chapter 10: Creating a Culture of Accomplishment
Chapter 11: Principles of Human Resource Management
Chapter 11: The Starbucks Story
Chapter 11: Understanding Workplace Diversity
Chapter 9: Six Sigma
Chapter 9: Toyota Production System
Chpater 9: Top 60 Marketing Tips
Chapter 8: Five Dysfunctions of Business Teams
Chapter 8: Why Teams?
Chapter 8: Why Business Teams Go Bad
Chapter 7: Creating a Good-to-Great Company
Chapter 8: Motivation Essentials
Chapter 8: Teams–Creating a Culture of Accomplishment
Chapter 7: High-Performance Leadership
Chapter 7: The Little Book of Leadership
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