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Business in Action, 9th Ed.
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How to Correctly Price Your Company’s Products (2602)
The Price Is Pliant: The Risks and Rewards of Dynamic Pricing (2068)
22 of the Most Epic Product Fails in History (1914)
Retail Across America (1828)
The Shopping Malls and Big Box Stores Gutted by E-Commerce (1823)
Why You Should Ignore the Competition’s Price Points (1775)
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups (1763)
Retailers Rethink Physical Stores as Click and Collect Catches On (1660)
The Mall Is Dead, and It’s Taking Sbarro with It (1654)
3 Key Strategies for Pricing Your Product (1602)
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Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
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Appendix d: Personal Finance Primer
Appendix D: 12 Key Elements of Practical Personal Finance
Appendix D: Introduction to Personal Finance
Appendix C: Management Information Systems
Appendix C: Information Security Management
Appendix C: Management Information Systems–an Overview
Appendix A: Copyright
Appendix A: Product Liability
Appendix A: Tort Liability and Negligence
Appendix A: An Intellectual Property Overview: Patents, Trademarks, and Copyright
Appendix B: Conversation Starters–College Health Insurance
Appendix C.: Web 2.0
Chapter 19: How a Company Goes Public
Chapter 20: U.S. Banking Regulation
Appendix A: Contracts
Chapter 18: What Is Financial Management?
Chapter 17: A Review of Financial Statements with Analysis
Chapter 17 : What Is Accounting?
Chapter 15: Retailing 2.0
Chapter 16: What’s Next in Media?
Chapter 14: Product Innovation
Chapter 15: E-Commerce 2008 and Beyond
Chapter 15: Word-of-Mouth Marketing Techniques
Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
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