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Business in Action, 9th Ed.
Table of Contents
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The Shopping Malls and Big Box Stores Gutted by E-Commerce (9029)
The Price Is Pliant: The Risks and Rewards of Dynamic Pricing (3371)
Retail Across America (3306)
Pricing Lessons from Working with 30+ Seed and Series A B2B Startups (3251)
22 of the Most Epic Product Fails in History (3206)
Retailers Rethink Physical Stores as Click and Collect Catches On (3003)
Why You Should Ignore the Competition’s Price Points (2961)
Why Amazon Is Leaving Legacy Retailers in the Dust (2855)
How You Can Become a Better Negotiator (2792)
The Hidden Meaning Behind These Well-Known Numbers in Brand Names (2786)
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Business in Action, 9th Ed.
Chapter 13: Product Management and Pricing Strategies
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Appendix D: 12 Key Elements of Practical Personal Finance
Appendix D: Introduction to Personal Finance
Appendix C: Management Information Systems
Appendix C: Information Security Management
Appendix C: Management Information Systems–an Overview
Appendix A: Copyright
Appendix A: Product Liability
Appendix A: Tort Liability and Negligence
Appendix A: An Intellectual Property Overview: Patents, Trademarks, and Copyright
Appendix B: Conversation Starters–College Health Insurance
Appendix C.: Web 2.0
Chapter 19: How a Company Goes Public
Chapter 20: U.S. Banking Regulation
Appendix A: Contracts
Chapter 18: What Is Financial Management?
Chapter 17: A Review of Financial Statements with Analysis
Chapter 17 : What Is Accounting?
Chapter 15: Retailing 2.0
Chapter 16: What’s Next in Media?
Chapter 14: Product Innovation
Chapter 15: E-Commerce 2008 and Beyond
Chapter 15: Word-of-Mouth Marketing Techniques
Chapter 13: Introduction to Marketing Research
Chapter 13: How to Create Devoted Customers
Chapter 13: Principles of Internet Marketing
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