Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"Of all our available resources, everyone has the same number of hours in a day.
You can’t control every variable, but it helps to be aware of the sometimes surprising factors that can influence who gets hired and who doesn’t.
Follow these tips to make sure your résumé doesn’t get snagged in an applicant tracking system.
Garr Reynolds brings Zen design instincts to his advice for visual design.
Take action to keep public speaking anxiety under control.
Whenever you can, get the audience involved in the development of your presentations.
In many industries, responding to RFPs is a vital business skill for expanding a company.
In many industries, responding to RFPs is a vital business skill for expanding a company.
"One of the most common, preferred ways psychologists use to measure personality is what's called the "Big Five": extroversion, agreeableness, conscientiousness, neuroticism, and openness to experience.
According to Stefan Swanepoel (photo, left), "Like so many other things in life — including business acumen — speaking skills can be taught, enhanced, and perfected.
Get a helpful overview of research techniques for entrepreneurs.
Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully.
Offering potential customers information of value is a popular marketing technique; read these tips to do it successfully.
Use these audience-focused words to craft persuasive messages.
Use these audience-focused words to craft persuasive messages.
CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach.
CEO Ginni Rometty explains why the company turned to its employees to create a better alternative to the traditional approach.
The career expert Alison Doyle offers advice and message templates to help you handle these uncomfortable messages.
Balance the needs of all affected stakeholders with these timely tips.
Balance the needs of all affected stakeholders with these timely tips.
Executive Beth Brady’s advice starts with “Say no with a comma, not a period.
Executive Beth Brady’s advice starts with “Say no with a comma, not a period.
These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter.
These 10 tips can help any company respond to the growing number of routine requests delivered on Twitter.
With its massive and still-growing audience, it’s no surprise that the photo- and video-sharing network has caught the attention of business communicators.