Business in Action, 9th Ed.
Chapter 12: The Art and Science of Marketing
"Trouble luring in new business?
"With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.
"What is the secret to the unparalleled success that keeps Amazon growing while so many traditional retailers are shutting their doors?
"More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising.
These brief podcasts focus on marketing applications of social media.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Here is my list of the most common mistakes retailers make, and my hope is someone, even one person reads this, and says, 'this won't happen to me!'"
Listen to the podcast by Noah Zandan (photo, left).
"In Alec Ross’s new book, The Industries of the Future, he takes a deep dive into the specific fields he believes will shape our economic future, including robotics and the codification of just about everything.
"Wharton management professor Peter Cappelli [photo, left] has spent decades studying the complicated dynamics of employment.
"Wharton's Mary-Hunter McDonnell discusses her research on social activism and corporate political clout.
"Creative design is a big part of what makes or breaks a new product.
"Dramatic demographic shifts are transforming the world’s consumer landscape.
"If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests.
"Just about every industry is undergoing some level of digital disruption, and the transformation is only in its infancy, according to McKinsey Digital global leader Paul Willmott, and Jay Scanlan, leader of McKinsey’s Digital Strategy Practice.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
Download the guide from LinkedIn here or click on the image to the left.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Julie Bawden Davis (photo, left) reports on the trend.
Paco Underhill (photo, left) reports on the topic of "more vs.
According to Eric Samson (photo, left), "There are no silver bullets in marketing.
Here's a sponsored article at BusinessInsider.
"Five big-name brands learned this lesson the hard way this year, carelessly tarnishing their reputations and fanning a firestorm of negative publicity in the process.