Business in Action, 9th Ed.
Chapter 12: The Art and Science of Marketing
In a short video, Brian Halligan interviews David Meerman Scott (photo, left) about the ideas in Scott's book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
"Launching a product is hard to do," says Drake Baer of BusinessInsider.
From Snopes.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
This resource is no longer available.
This resource is no longer available.
Talia Wolf (photo, left) asks, "Have you ever thought about the effect the color of your landing page has on your users?
"Every company is defined by a few things: its name, logo, and brand identity.
Dylan Connell (photo, left) shares his "6 things you didn't know about advertising.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
"In this Business English Pod episode we’re going to look at making a verbal progress report during a meeting.
"This is the second in a two-part Business English Pod series on motivating your team.
"In this lesson, we’ll look at some ways to motivate your team.
"This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office.
In this piece at BusinessInsider.
"People do not always get along, so dealing with conflict is part of any job.
"This second part of a two-part Business English Podcast series on running and participating in a problem-solving meeting.
"One of the most common reasons for holding a meeting is to solve a problem.
"In this intermediate Business English Pod lesson, we look at ways to give and ask for opinions.
"This is the first in a three-part Business English Pod series that explores the use of many different language techniques in the context of a merger.
"As a non-native speaker of English, you might often find yourself in situations like this: You’re sitting in a meeting or a teleconference, and some of the participants are native English speakers.
"The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone has been named the 2013 Financial Times and Goldman Sachs Business Book of the Year.
"As social media and online marketing become more prevalent, we are starting to see some really interesting and creative marketing ideas.
"In this Business English Podcast lesson we’re going to look at useful language for handling the practical details of a business visit, such as airport pickup and restaurant or hotel booking.
"The New Yorker's Maria Konnikova explains the science behind why we need to sleep more, waste less time on the internet, and stop multitasking.