Business in Action, 9th Ed.
Chapter 14: Customer Communication and Product Distribution
"In this article you’ll discover how to analyze your competitors’ social accounts to inspire new marketing ideas.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
Andy Jacobi, Co-Founder of Untamed Sandwiches, reports.
"Here are some ideas for making Instagram work for your business, no matter the industry.
Micah Solomon (photo, left), contributor at Forbes.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
"This week our podcast is with David Allen, author of the classic productivity guide Getting Things Done.
"Want to feel good about your own company's "end result"?
"Probably the most important reason to respond to comments—both negative and positive—is that everyone else is reading them.
"B-school students can’t get enough of big data.
Listen to this podcast.
Listen to this podcast.
Olga Khazan (photo, left), of The Atlantic, covers the topic of "vocal fry.
"The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant.
On Point, with Tom Ashbrook, covers the topic of "verbal tics" (“I’m just saying.
This resource is no longer available.
This resource is no longer available.
"Every company is defined by a few things: its name, logo, and brand identity.
Sarah Green interviews Bryan Garner in this podcast at HBR Blog.
"In this Business English Pod episode we’re going to look at making a verbal progress report during a meeting.
"This is the second in a two-part Business English Pod series on motivating your team.
"In this lesson, we’ll look at some ways to motivate your team.
"This is the second in a two-part Business English Podcast lesson on resolving conflict, in which we’ve been focusing on solving everyday disagreements in the office.