Business in Action, 6th Ed.
Chapter 14: Product and Pricing Strategies
The material associated with this item is no longer available, but we invite you to read Jason Nazar's article in Forbes on the same topic, "The 21 Principles of Persuasion.
Learn why stories are usually more effective than plain data when it comes to changing minds.
Read why all companies need to get out in front of the story when crisis hits.
Katie Wagner highlights immediacy, access, connection, and research.
"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"You’re trying to build (or maintain) a relationship with the people you email.
"We asked 6 experts from different fields to share their view on the future of communication.
"While every job requires a certain amount of administrative activity, we must recognize when tasks become so laborious and time-consuming that they take away from the real work –— and drain our employees’ passion.
From Google Trends.
"Nobody likes being in a rut.
"I’ve spent the past decade researching and writing about elite performers in creative fields.
Lydia Dishman reports over at FastCompany.
Kathleen Chaykowski has the details at Forbes.
"Here are ten tips to help you add a little zing! to your next presentation.
"Giving up on something isn’t always a bad thing, but there’s something to be said for pushing yourself even when you’re ready to throw in the towel.
Stephanie Scotti, in this part 2 of 2 posts at SmartBlogs.
Amy Morin (photo, left) reports on the topic at Forbes.
Science Node reports on the topic.
"It’s the problem we all face at the office: how to manage your time.
"Hiring managers often doubt that anyone really wants to take a step “down.