Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Nathan Egan (left), founder of Freesource Agency, says entrepreneurs should better exploit social media networking as a low-cost, high-return marketing tool to find new customers and strengthen business relationships.
Have you ever been to an out-of-control meeting?
Economics may appear to be the study of complicated tables and charts, statistics, and numbers, but more specifically, it is the study of what constituters rational human behavior in the endeavor to fulfill needs and wants.
This brief PowerPoint presentation offers great tips on successfully transforming your resume for optical scanning.
This PowerPoint presentation created by the Memphis Public Library offers succinct reminders of the planning and design choices that lead to successful presentations.
Build your presentations around the way audience members learn.
Here is the Quick Learning Guide for Chapter 2.
Here is the Quick Learning Guide for Chapter 3.
Here is the Quick Learning Guide for Chapter 19.
Here is the Quick Learning Guide for Chapter 14.
Here is the Quick Learning Guide for Chapter 15.
Here is the Quick Learning Guide for Chapter 16.
Here is the Quick Learning Guide for Chapter 17.
Here is the Quick Learning Guide for Chapter 18.
Here is the Quick Learning Guide for Chapter 13.
This presentation dispels the myth that visual creativity is a skill that only artists have—or should care about.
This entertaining animated video explains how to use the science of persuasion in six effective and ethical ways.
Here is the Quick Learning Guide for Chapter 9.
Here is the Quick Learning Guide for Chapter 10.
Here is the Quick Learning Guide for Chapter 11.
Here is the Quick Learning Guide for Chapter 12.
Learn why the visual design of a website is more than mere decoration—it is an essential, functional part of the website and a key factor in the communication process.
Here is the Quick Learning Guide for Chapter 6.
This 32-page writing and editing style guide will help you prepare world-class business documents.
Here is the Quick Learning Guide for Chapter 7.