Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
"Need to land on a decision that works for everyone?
"What negotiators don’t do, but should, says [Douglas] Stone [photo, left], is mentally prepare by reviewing five fundamental elements of a negotiation.
"Presenting information to a crowd is an art form.
"How to fix the most common blogging bloopers.
"How much does the pace of speech matter in diplomatic speaking?
Read the NYTimes.
"We all know that being seen as confident, but not cocky, at work can have a positive effect on our careers.
"Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant.
"Carmine Gallo shares the three simple secrets all inspiring messages share, and how inspiring executives and entrepreneurs tell their brand or product story in a way that's understandable, memorable and emotional.
"Thanks to advances in neuroscience, brain scans, and data-driven studies, we've learned more about persuasion in the past decade than we had ever known previously.
"Can we break bad habits by being more curious about them?
"This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr.
"Pre-suasion and Influence author Robert Cialdini [photo, left] came by Business Insider to talk about using the tactics of "pre-suasion" to help your career.
"The thought of speaking up when you weren't expecting to contribute to the conversation is terrifying," declares Stacey Gawronski (photo, left).
"Maybe you’ve scored that prized interview you’ve been after for some time, or maybe your CEO chose you to deliver a presentation, or maybe you have a big networking event—whatever the case, you’re obviously excited, but you’re also really nervous.
"People need to be inspired, and they will only feel inspired if their leader is positively disposed — and joyful.
"No approach or technique can guarantee persuasion success, but there are ways to determine if you are, indeed, made to persuade," writes Mark Rodgers (photo, left) at his blog - PersuasionMatters.
"The Happiness Equation author and 1000 Awesome Things creator Neil Pasricha [photo, left] came by to talk about criticism.
Drake Baer reports.
"Tal Ben-Shahar [photo, left] taught the most popular class at Harvard University — and it was all about happiness.
According to Bill Reichert, "Most entrepreneurs should just throw out their elevator pitches and start over.
Download the guide from LinkedIn here or click on the image to the left.
"Editing and proofreading are often neglected, but they are the crucial final stages of the writing process.
"A lot of career advice is built around slogans like “follow your heart” or “follow your passion.
" University of Illinois study found that people who earn the most (more than $10 million annually) are only a smidge happier than the average Joes and Janes who work for them.