"Social media offers the potential for educators and institutions to develop how they engage with students and other stakeholders and offer new services.

Erinn Bucklan discusses Dale Carnegie's How to Win Friends and Influence People.

"The fear of public speaking is the most common fear and prevents many people from achieving their potential.

"Fundamentally, poor business writing is costly and leads to disastrous events.

"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).

Paul Maccabee (photo, left) is the President of Maccabee Public Relations.

"Talking about yourself is hard.

Jeff Haden writes, "Some people like to learn from mistakes.

Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.

"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.

BusinessWriting.

"Sweaty palms.

In both the business environment and in personal life it is essential to know how to get what you want — and get people to say yes to your requests.

What role should persuasive arguing play, if any, in negotiations?

I've just deleted a rather abstract introduction I wrote to this article about truth.

Interested in including some humor in your next public speech.

"We've all heard of or experienced ourselves the mental or physical brain freeze that's often described as "choking" under pressure.

Download the Dietary Guidelines for Americans for use in preparing your solution for Case 5.

Download this PDF file, the executive summary of Dietary Guidelines for Americans, to complete Message for Analysis 13.

Download this PDF to complete Case 11.

Follow LinkedIn’s etiquette guide for students and recent graduates to increase your response rate and to maintain positive networking connections.

This document describes several intriguing new examples of social networks designed exclusively for members of certain professions or industries.

Seth Godin says, "The best marketers, of course, use the needle and the vise at the same time.

Here are the sevev benefits that drive human behavior and will you help write more persuasive messages.