Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.
"A Salem College faculty member last semester took an uncompromising approach to curbing syllabus and inbox bloat: Why not ban most student emails?
Deborah Schoeberlein (photo, left) reports.
"We asked a few of our more active “twitterati” Milken Educators for their thoughts, then added a handy resource guide to get you on your way.
"What does it take to avoid alienating the very people with whom we’re hoping to connect?
According to Lisa Evans (photo, left), "These 8 habits are sure to alienate you on social media: .
Ramsay, the Blog Tyrant, weighs in.
"When used carefully, social media can be a useful tool rather than a distraction.
"There’s no denying the fact that social media has changed the face of marketing forever – and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel!"
Listen to this podcast.
Listen to this podcast.
"Are your visuals driving social media traffic?
"Knowledge seldom takes the place of experience.
Lee Odden (photo, left) covers the topic.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line.
"Do you know how you sound in emails?
Matt Rosoff makes the case at BusinessInsider.
According to Todd Wasserman (photo, left), "Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Tessa Wegert (photo, left), gives us "a look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
TeachersWithApps.