Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Here’s what the experts predict will be the top social media trends in 2016: .
"Email etiquette continues to be one of the most requested topics at our seminars.
Adrienne LaFrance reports from TheAtlantic.
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
See how the equilibrium point represents a balance between supply and demand.
"You’re trying to build (or maintain) a relationship with the people you email.
Kathleen Chaykowski has the details at Forbes.
Amy Morin (photo, left) reports on the topic at Forbes.
"The funny video below digs into that very idea—and while it’ll make you laugh, it should probably also make you think about your typical email tone.
"Is your company producing relevant, useful content?
Check out this handy guide at Mashable.
A CNN iReport by Neil Nash.
Lily Herman reports.
"How is it that some bloggers are able to create and grow large blogging empires, while others are met with constant failures?
"McKinsey Global Institute director Jonathan Woetzel (photo, left) and MGI senior fellow Anu Madgavkar discuss the economic and ethical reasons why gender equality is a worthy goal.
"When you receive almost 150 work emails every day, your inbox can quickly become the bane of your existence," writes Rachel Gillett, a careers reporter at BusinessInsider.
"Everyone today realizes the importance of digital technology and social media.
"Twitter can be an excellent resource for your job search, introducing you to new people, organizations, ideas, and, of course, jobs.
"Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
"Despite how effective and affordable email is, there is one critical requirement for email marketing success.
"In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.
"In this article you’ll discover six tips to get your business started on social media.