Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Knowledge seldom takes the place of experience.
"In this intermediate Business English Pod lesson, we look at ways to give and ask for opinions.
Shel Israel (photo, left) shares his 12 tips.
"Martha had some strong comments about bloggers, yet her PR folk pitch bloggers in an attempt to tap into their influence with their audience.
"It’s easy to see that the rise of social media has changed the way we communicate with those around us.
"If you're like most professionals, you probably write dozens of emails a day but barely think about the subject line.
"This is the first in a three-part Business English Pod series that explores the use of many different language techniques in the context of a merger.
To view the entire infographic click on the image or the link below.
"A study of how older teenagers use social media has found that Facebook is “not just on the slide, it is basically dead and buried” and is being replaced by simpler social networks such as Twitter and Snapchat," writes Matthew Sparkes in a piece for The Telegraph.
"As a non-native speaker of English, you might often find yourself in situations like this: You’re sitting in a meeting or a teleconference, and some of the participants are native English speakers.
According to John Brownlee (photo, left), "In a world where inbox zero is the ultimate goal, who cares about good typography?
"If you own a small business, you've been told that you need to get on Facebook, get on Twitter, and create a presence for your brand in order to compete in today's digital landscape.
"Startups face tremendous pressure while competing with their bigger counterparts.
Lee Odden (photo, left) covers the topic.
"The most important thing you should keep in mind is if anyone would want to share or recommend the specific post to their family and friends.
"We sabotage ourselves by underestimating the desire of our customers and potential customers to connect with our businesses online," says Katie Wagner (photo, left).
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"This assessment of your skills at using PowerPoint will help you understand what skills you need to learn in order to be a more proficient user of PowerPoint for your presentations.
""There's something overtly personal about a handwritten letter and it's so rare these days," says etiquette expert Thomas P.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
"Crisis communications practitioners don’t have a choice: they must integrate social networks into their planning or risk having their response to any incident become totally irrelevant," declares Patrice Cloutier (photo, left) in a guest blog at The Crisis Intelligence Blog.
"Want to get ahead?
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.