Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.
"Ready to boost your productivity and get better blog posts?
"Copying someone on an email can be helpful or work against you.
Helen Coster (photo, left) presents "10 Tips for Better Business Writing.
Ian Cleary (photo, left) presents his 19 tips.
"Video marketing is exploding in popularity, and with good reason: According to a report from Vidyard, more than 70% of marketers say that video produces conversions better than any other type of content.
"Want to feel good about your own company's "end result"?
According to Travis Bradberry (photo, left), "Email strips a conversation bare.
"Twitter is one of the best platforms for creating and growing your personal/professional learning network (PLN).
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
"One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives.
Aja Frost and TheMuse.
Jeff Bullas reports.
"New research by Dr.
Jessica Stillman (photo, left) presents a solution for the "massively overstuffed inbox" courtesy of Brad Feld.
"Luckily, there are signs we can look for when trying to detect a lie.
"I normally introduce myself by my first name.
"The number of unread emails in my inbox recently reached an all-time high," says Jacquelyn Smith of BusinessInsider.
"It’s tempting to simply outsource the blog to an agency and call it a day.
"Asiana Airlines flight 214 crashed upon landing at San Francisco International Airport on June 6, 2013.
"An annual report by The Open University said the current key challenge for education specialists is to engage thousands of learners in productive discussions while learning in a collaborative, online environment.