Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times.
"I've gathered a baker's dozen of the best business podcasts here -- some you may already know and hopefully some that are new to you.
"Much like its analog predecessor, email marketing can matter more than other forms of communication because it’s personal.
Mark Goulston, M.
"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).
Jacs Henderson presents an infographic of eight social media mistakes.
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.
"Social media gives companies direct, unmediated access to prospects and customers.
John Tsantalis runs the blog - Profits Online.
"Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?
"In the world of email overload, is it really a surprise that our personalities make their way into how we respond to messages?
Baruch College’s Beginner’s Guide to Business Research will point you in the right direction.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
"Check out the Retail Across America in photos slideshow, watch the video stories from each state and find out where we're headed next.
Stacey Gawronski reports.
Sarah Perez reports on the topic at TechCrunch.
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times," writes Rachel Gillett (photo, left) and Jacquelyn Smith.
Jacquelyn Smith (photo, left) covers the topic at BusinessInsider.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.