Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Business Insider recently checked in with three productivity experts to find out what habits are wasting the most time at work," writes Áine Cain (photo, left).
"Our eighth-annual social media blog contest generated hundreds of nominations.
"With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome,” writes Lisa Kalner Williams (photo, left).
"It goes without saying that my new book, Reply All…And Other Ways to Tank Your Career was inspired by email faux pas.
"When it comes to emails, I tend to be pretty wordy," admits Kat Boogaard (photo, left) in a piece at TheMuse.
"Now, as much as I hate to see people bicker like elementary schoolers on the playground, I realize that fighting on Facebook is inevitable for some.
"You spent hours researching, cramming, and planning for the interview.
"Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.
"Tina Nicolai estimates she's read more than 40,000 résumés since launching Résumé Writers' Ink in 2010.
"Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative team, communications staff, and messaging.
"Content engineering or content marketing is essentially about designing the right kinds of content that might engage consumers.
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"Students who use emojis in their emails and write “heeeeelp!” in the subject line don't necessarily know better.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
"This is a question I’ve been mulling for a number of months: How has email use evolved in the days since Sony's email server hacks and Wikileaks?
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
Chris Weller presents the 18 spaces - as a one page presentation, or as a slide show.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"This is the largest collection of social media tools on the planet.
Richard Feloni (photo, left) reports on the thoughts of Keith Ferrazzi, creator of the career guide - Never Eat Alone.
"Two University of Louisville crisis management experts say that this week's United Airlines public relations fiasco is something that every business can take a lesson (or three) from.
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.