Excellence in Business Communication, 11th Edition
Chapter 10. Writing Persuasive Messages
Most everyone I meet feels pulled in more directions than ever, expected to work longer hours, and asked to get more done, often with fewer resources.
A global bank executive recently described to us a challenge for our times.
Have you ever wondered why Twitter has a 140 character limit?
Written by a non-statistician in hokey language and illustrated by humorous line drawings, How To Lie With Statistics is as relevant and enjoyable as when it first appeared in 1954.
In creating your personal brand, it’s important that you have a story.
Whether you're presenting to investors, customers, or employees, communications expert Bill Rosenthal says you should be sure to avoid these gestures.
Toss out that passé Objective section of yesterday and replace it with a well-branded, focused statement that gives the reader a clear message about who you are in less than 5 words.
[Today's job seekers] are not only competing with hundreds of other professionals for every open position, but they’re also bombarded with tons of career advice from every angle telling them what to do (and what not to do) in order to land their next job.
In my life I have deliberately cultivated a workday that is flexible, simplified, slow, mindful, creative.
There are 12 essential elements of a successful internal communications strategy:
1.
According to a recent study by Proskauer, 25% of businesses do not allow social media use at work and 26.
Since I've been writing about writing for PR Daily, I've covered such topics as punctuation, usage, words and their shades of meaning, and how to proofread for success.
It’s a fabulous thing when you finally get a job offer.
Are you wondering why everyone in the business world is so agog over LinkedIn?
Faced with the task of having to deliver a presentation "to people who are older than you, more important than you or more of an expert than you .
One of the happiest, most successful executives we know is a woman named Deb.
At Inkwell Strategies, we consider love and tolerance to be of the utmost importance.
In my workshops it is common that participants ask about what they need to take into account when they must take their PowerPoint presentation to another computer on a USB drive instead of using a laptop.
Your employees are Facebooking and Tweeting at work.
Whether it’s email, Twitter, Facebook, or — going back to the ancient days — even business letters and proposals, the single most powerful word in business writing is “you.
Not sure where to put that comma?
Most of us, though, think we're above average multitaskers.
I’m going to do a series of blogs on body language – quick takes.
Some people are incredibly effective and efficient.